Sustainable luxury in pure cashmere,
for you and for your home.

Natural, environmentally sustainable and hypoallergenic materials.

Soft Firenze uses materials from sustainable sources, which help reduce environmental impact. Our natural yarns are gentle on the skin, also suitable for people with sensitive skin and allergies.

Your satisfaction and comfort are our priority.

At every stage of our production we are committed to ensuring that each product meets our strict quality standards: from cutting and processing the yarns to creating the finished garment, our team ensures that every step is carried out with the utmost care and precision.

Be part of an unforgettable story: Made in Italy

We collaborate with local artisans to create a unique experience that only Made in Italy can offer.

Each item we produce carries a unique story and a hallmark of the passion, professionalism and craftsmanship passed down through generations. We are committed to preserving and promoting the true essence of Italian craftsmanship.

Every piece we create is the result of careful selection of materials, high-level craftsmanship and unparalleled dedication. Every single product is like a painting, telling an unforgettable story. Craftsmanship skills are woven into every thread, look and finish to create garments that bear witness to Italian creative excellence.

By relying on us, you become part of this breathtaking history and take a piece of cultural heritage with you.

Wrap yourself in a unique experience.

Just like a piece of art, every item is unrepeatable and made with attention to the smallest detail.
Whether you are looking for a poncho, wrap, plaid or blanket, we guarantee you a unique experience.

Discover our timeless and refined cashmere collections for your HOME and LIFESTYLE.

Are you looking for something unique?

With the exclusive Just for You service by SOFT FIRENZE you can customize the cashmere garment you have chosen, with entirely hand-embroidered monograms, to be chosen from numerous shades of colour and different sizes.

MAKE YOUR GIFT UNIQUE!